▶ Publishing / Marketing Track

Publishing and marketing support, matched to your stage.

Choose a support type first, then a budget tier where one applies. The return model is mixed by design: in-kind where risk to the fund is low, revenue-share or commission where real money moves.

Apply to Publishing

ASO / Store Optimization

In-kind, no return

From a consultation to a full store overhaul — creative production and listing rebuild.

Eligibility: Any build; published or pre-launch

Basic — consultation

No budget

Consultation only, no budget. In-kind.

Full overhaul

$500–2K

Creative production and listing rebuild. Working build required.

UA / Marketing Budget Support

Revenue-share

Ad-spend support against a revenue-share on incremental revenue, over a fixed term.

Eligibility: Working build + basic metrics

Test tier

$1–3K

A first paid test to prove the funnel. Revenue-share, fixed term.

Scale tier

$3–15K

Scale spend on positive test results or equivalent prior data.

Major push

$15–50K

Larger spend with higher scrutiny — proven ROAS first.

Distribution / Cross-Promotion

In-kind, no return

Access to distribution and cross-promotion, sometimes with a reciprocal commitment.

Eligibility: Working build required

Access-based — no budget tier.

Full Publishing Deal

Ongoing commission

A negotiated, ongoing partnership. The highest bar — proven track record, case-by-case.

Eligibility: Proven track record; case-by-case

Case-by-case

$20–100K+

Scope and commission negotiated per deal.